Il Messaggero – the winning campaign and those alike

21/12/2010

Check this post Il Messaggero – the winning campaign and those alike from BootB Blog: Unlimited Creativity:

All roads lead to Rome.

And that was exactly the case of the Pitch run on BootB by Il Messaggero, the reference newspaper of the journalistic landscape of Rome. The objective of the creative Brief, a very well written one by the way, was a re-launch campaign to restate its commitment towards its readers and its territory – Il Messaggero has always been the newspaper made for Rome and for all Romans.

No wonder, not one but 5 Creators had submitted Solutions with the same creative direction: the old story of Rome. This is absolutely natural, especially when the Brief provides clear instructions and the participating Creators are good professionals.

Among all 157 Solutions the Brand has chosen the one submitted by lsepartners, Solution that brings back some of the most famous episodes of the history of Rome. While having a different layout, the idea behind this proposal, was identical to the one used by 4 other Creators. Therefore we are now making them all public to clear any doubts that might have arisen.
Winning Solution by lsepartners

This is the winning Solution, number 103, called “Da Sempre” (For all time) and signed lsepartners.

And here are the other proposals built around the same idea: the history of Rome and the legacy of Il Messaggero.

Solution5

Solution number 5, called “Il Messaggero and Its Story” submitted by ragazzi.
Solution5

Solution number 31, “We’ve always been here” signed marcosiracusa.
Solution 35

Solution number 35,”Messaggero for Rome” published by marcolucidiud.
Solution 77

Solution number 77, published by vally21 with the title “Il Messaggero, the News in Rome”.

We sincerely congratulate all 5 Creators!


Find your presentation Yoda – 7 books to make you awesome

21/12/2010

Check this post Find your presentation Yoda – 7 books to make you awesome from SlideRocket Online Presentation Software:

Looking for inspiration, guidance and tips on how to develop good presentation skills?  We’ve provided ample presentation resources to put you on course. But we heard from the presentation community that we should have included presentation books. So, here are the 7 we recommend you explore to get the critical help you sometimes need and perhaps find your long lost presentation skills coach.

What would a post about improving your presentation skills be without an actual presentation? View this creative presentation to learn more about the books we recommend. If you’re a SlideRocket customer we’re happy to share it into your account to use as inspiration or a template for you own presentations. Just follow the instructions on slide #9.

These books challenge the conventional approaches to creating a presentation. They span the creation and delivery of presentations, realizing the connection between thought, visualization and communication. Doing it right is a complex undertaking. But these books from the best presentation coaches excel at breaking down good presentation skills for us.

Slideology & Resonate, by Nancy Duarte

Nancy Duarte contributes two books to the list – Slideology and her new book Resonate. Taken together, they stretch your mind to look beyond traditional approaches to creating PowerPoint slides. The concepts are fascinating and a deep dive into building your presentation skills.

Presentation Zen, by Garr Reynolds

Garr Reynolds has emerged as the go-to presentation skills coach for those looking for a fresh approach to presentations. He advocates that the presentation should reinforce what the speaker is saying and not try to tell the story itself. What’s the risk in reading this book? Finding out how bad your presentations really are.

Boring to Bravo, by Kristin Arnold

Open this book to any page and you’ll be granted a new skill to become a better presenter. Even if you’ve read it before, it behooves you to read it again as you gear-up for your next presentation. Kristin’s practical advice and coaching is refreshing, calming, and helps you devise a solid presentation strategy.

The Back of the Napkin, by Dan Roam

Dan Roam’s presentation philosophy is that simple visual thinking helps solve complex problems. He imprints his message by using the standard cocktail napkin and stick figures to explain complicated concepts. Dan’s steps and rules give structure to the cocktail party.

Presentation Secrets of Steve Jobs, by Carmine Gallo

With Steve Jobs as the shining example, Carmine Gallo breaks down effective presentation skills to help us concentrate on the core of our presentation. Get at the big idea, communicate why it matters to you, and find the point of true connection with the audience. Will you drink the Steve Jobs Kool-Aid?

Beyond Bullet Points, by Cliff Atkinson

Cliff Atkinson provides the antidote for the PowerPoint and bullet point addicted. With a foot firmly planted in Microsoft’s PowerPoint, Cliff pushes the reader to flesh-out the story before dumping all that wonderful information into a presentation.


Bill Gates o Steve Jobs? Google risponde coi libri

21/12/2010

Check this post Bill Gates o Steve Jobs? Google risponde coi libri from wired – Wired.it:

Dopo aver digitalizzato 5 milioni di libri, Big G permette di scavare nell’evoluzione culturale umana. E allora: più televisione, radio o Internet? Quale browser è il più citato? Scopritelo con noi


Social Business Forecast: 2011 The Year of Integration: le slide di Jeremiah Owyang

21/12/2010

Check this post Social Business Forecast: 2011 The Year of Integration: le slide di Jeremiah Owyang from IAB:

Oggi vi segnaliamo le interessanti slide di Jeremiah Owyang presentate a LeWeb 2010, “Social Business Forecast: 2011 The Year of Integration“, una ricerca che pone l’accento sull’integrazione, sulla pubblicità e sulle misurazioni.

Commenta »


The first rule of doing work that matters

21/12/2010

Check this post The first rule of doing work that matters from Seth’s Blog:

Go to work on a regular basis.

Art is hard. Selling is hard. Writing is hard. Making a difference is hard.

When you’re doing hard work, getting rejected, failing, working it out–this is a dumb time to make a situational decision about whether it’s time for a nap or a day off or a coffee break.

Zig taught me this twenty years ago. Make your schedule before you start. Don’t allow setbacks or blocks or anxiety to push you to say, “hey, maybe I should check my email for a while, or you know, I could use a nap.” If you do that, the lizard brain is quickly trained to use that escape hatch again and again.

Isaac Asimov wrote and published 400 (!) books using this technique.

The first five years of my solo business, when the struggle seemed neverending, I never missed a day, never took a nap. (I also committed to ending the day at a certain time and not working on the weekends. It cuts both ways.)

In short: show up.


MOBILE MARKETING ASSOCIATION TO BUILD MOBILE PRIVACY GUIDELINES FOR THRIVING MARKETPLACE (DECEMBER 2010)

21/12/2010

Check this post MOBILE MARKETING ASSOCIATION TO BUILD MOBILE PRIVACY GUIDELINES FOR THRIVING MARKETPLACE (DECEMBER 2010) from MMA RSS Feed:

MOBILE MARKETING ASSOCIATION TO BUILD MOBILE PRIVACY GUIDELINES

read more


22 Essential Resources for Android Owners

21/12/2010

Check this post 22 Essential Resources for Android Owners from Mashable | The Social Media Guide » Mobile Feed:


If you have an Android device in need of apps, boy do we have some tools and resources for you. The holidays are fast approaching and whether you’re stuck at your grandmother’s house or working overtime, we’ve got a list of Android apps and tools to help you have a little fun, while away the hours, or get that last piece of work done and out.This list has a wide range of apps including popular games like Angry Birds, photography tools like FXCamera, and business apps like Box.net.Read through for some sweet pics for your Android device and let us know in the comments below which were the most fun (or useful).google phones

Image courtesy of Flickr, lwallenstein.Reviews: Android, Android Market, Angry Birds, Flickr, YouTube, iPhone

For more Mobile coverage: