Advice to direct marketers: let the people do the talking

Check this post Advice to direct marketers: let the people do the talking from Marketing on INSEAD Knowledge:

The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to communicate with their friends and make more friends. But for marketers they are huge databases of consumer information.

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