Il mondo delle Applicazioni: un nuovo potente strumento di marketing


Check this post Il mondo delle Applicazioni: un nuovo potente strumento di marketing from MyMarketing.Net:

L’ evoluzione delle tecnologie mobile sta sempre più aprendo le porte al mercato delle applicazioni: nuovi modelli di business per interpretare i gusti dei consumatori


Reputation Manager


Check this post Reputation Manager from MyMarketing.Net:

Misurare la propria reputazione e conoscere l’opinione dei consumatori sul web. Un servizio non solo per le aziende, ma anche per i genitori di figli adolescenti .

The Relative Self


Check this post The Relative Self from Personal Growth Map:

Many of the problems we face stem from our psychological outlook, and how we identify with our Self.

The concept of “Self” is an extremely complicated one, so I won’t seek to unravel it in this post. But I’d like to begin with a simple definition before I address a problem most of us face in how we identify with our Self.

Defining the Self

The Self is the collection of everything that defines you as an individual. Your awareness, thought processes, beliefs, feelings, experiences, roles, interests, behaviors, relations, etc. They all contribute to define what your Self is to the degree you associate or you dissociate your Self from each and every possible facet in your life.

You can see your Self being defined by your cultural roots or your religious affiliation. You can see yourself as a painter, or a reader, or a father, or a compassionate individual. It’s always a combination of characteristics, rather than a single label that defines who we are. While you may see yourself as an artist, this does not mean that it is the only aspect of your Self.

You may undergo many changes in life, but there is always a sense of continuity in your being. Even if you’ve experienced drastic changes in your beliefs (as I have), you can still relate to your former Self, and see it as a state within your life and the evolution of your Self.

To lead a meaningful, joyous and constructive life, you need to have a healthy relationship with your Self and to nurture it with love and care. I won’t go into what a Healthy Self looks like now, because I’d like to first shed some light on several characteristics of the Self that can compromise our well-being.

This is the first of several blog posts on this topic, and I’d like to begin by looking at the problem of the Relative Self.

The Misery of Relativity

I think it’s safe to say that the Relative Self is a pandemic that transcends religion, culture, nationality and ethnicity. The damage it has caused is truly alarming.

I will hazard a guess and say that you have already experienced the destructive nature of the Relative Self, and may continue to do so. I know I have my struggles with it on a daily basis.

Rather than see myself for who I am, I see myself in relation to what others are like.

Rather than value what I can accomplish, I consider what I can accomplish in relation to what others have accomplished.

And when I compare myself to others who are better than me in any given field, I walk away feeling bad about myself for not being better than others. I walk away with low self-esteem and shattered confidence. Not because I completely lack skills, but because my skills don’t match or surpass the skills of others.

Relativity rears its ugly head in every aspect of life where distinctions and comparisons can be made. Whether it’s physical beauty, or inner conviction, or level of productivity, or style of writing, or number of blog subscribers, or size of bank account, or stamina, or dexterity, or IQ level. Whatever it is. If we can qualify or quantify it, then we can define how one relates to the other. How we relate to others.

A Relative Self (or a Self in a state of relativity) is unaware of its own absolute being. It can only make sense of itself in relation to others.

This is why jealousy exists. Instead of enjoying what we have, we condemn ourselves for what we lack in relation to what others possess.

This is why we can rejoice when we see others fail or suffer: we are relatively better off than they are, so we feel good about ourselves.

Relativity is a killer. It’s a Self-destruct button that not only blows us – and our sense of value – into smithereens, but destroys everything and everyone around us. The fear of success grows in the presence of Relative Selves. The fear grows because it senses a threat from those threatened by accomplishment.

The Absolute Self

Close your eyes (after reading the rest of this post!), and spend a moment with yourself, without thinking about others and how you relate to them.

What are the things you value in life? What spiritual principles do you want to live by?

What activities do you enjoy doing? What skills do you feel define who you are and what value you can create?

What can you do to improve your life, in relation to the life you are leading now (and not in relation to the lives others are leading)?

What can you do to increase your income? To improve your productivity? To refine your style?

Let the questions that matter to you surface in your consciousness, but filter out questions that relate you and your skills to other people.

Don’t let images of other people come to mind. Try and focus only on yourself, and how things relate to you and your life alone.

Get a sense of who YOU are as an individual. With absolute being. Not defined by others.

Get comfortable with your Absolute Self. You may not be properly acquainted. ;)

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The One Deadly Sin of Changing Habits


Check this post The One Deadly Sin of Changing Habits from Zen Habits:

“Eighty percent of success is showing up.” ~Woody Allen

Post written by Leo Babauta. Follow me on Twitter.

Often you’ll read an article called “The Seven Deadly Sins of” (fill in your topic here). But when it comes to changing habits, there aren’t Seven Deadly Sins.

There’s just one.

You can do a lot of things wrong when you’re trying to form a new habit — just jumping into it without a plan, not having public accountability, not having the right support, etc. But there’s just one thing you can do wrong that will cause the habit change to absolutely fail.

The One Deadly Sin of Habit Change?

Not doing the habit.

If you don’t do it, it won’t become a habit. As obvious as that may sound, too many people fail at this one thing. They start the exercise habit (or flossing habit, or filing their papers habit, or waking early habit) and they do it with enthusiasm for a week or two, and then they stop. For whatever reason — work, or family problems, or other interests taking over.

Life gets in the way, right? Well sure, but if you’re not doing the habit, the habit will never form. If you want to form the habit, you have to do it regularly.

Let’s repeat that, and then talk about how to actually do it: If you want to form the habit, you have to do the habit regularly.

That’s how habits form. You do it one day, then the next, then the next, then the next, right after your habit trigger. Soon, it becomes so ingrained that … it’s a habit.

How To Avoid the Deadly Sin
So it’s easy to state the blindingly obvious, but it’s harder to put it into practice, right?

Sure. So I’m here to help. Some tips for avoiding the One Deadly Sin:

  • Just start. Not feeling like doing the habit today? Tell yourself all you have to do is take the 1st step. Usually the 2nd step will follow, but if not, at the very least you got started. And that’s what matters most.
  • Do it, no matter how small. Need to exercise but don’t have much energy? Do it for a few minutes at least. Need to meditate? Three minutes will do.
  • Do it, no matter how badly. Want to form the habit of blogging? Write a quick and dirty post that takes five minutes of writing, no proofreading or formatting. Quality doesn’t matter when you’re forming habits — doing it matters.
  • If you fail, don’t beat yourself up – do it the next day. Let’s be clear: missing one day won’t kill your habit. Feeling discouraged about missing one day, and then missing the next and the next, is what will kill the habit. So let go of the guilt and just get back on your horse. Start again, immediately.
  • If you don’t do it the next day, do it the day after. If you miss two days, don’t let yourself miss a third.
  • Figure out what’s stopping you. If you find yourself struggling and missing a day or two, think about why. What’s getting in the way? How can you adjust for that?
  • Plan ahead. Life gets in the way, but if you know something’s coming up, think ahead and be sure to get your habit in.
  • Engineer success. Knock down the barriers and set it up so it’s harder to fail than to actually do the habit. Public accountability is a good way to do that.

In the end, all that matters is doing it. So go do it already.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” ~Aristotle

If you liked this article, please bookmark it on Delicious or share on Twitter. Thanks, my peeps.

Want more? Read my site on habit changes, 6 Changes, or check out my book, The Power of Less.


King Midas and the Scales of Life


Check this post King Midas and the Scales of Life from Personal Growth Map:

We often use the “Midas touch” as a compliment to those who seem to turn every opportunity into a success.

But the story of King Midas paints a different picture of his ability to turn everything he touched into gold. Although King Midas was, at first, ecstatic with his new power, he soon realized that it was a curse and not a blessing.

His love for gold blinded him from seeing the value in other things, such as food and companionship.

His food turned to gold in his mouth. His drink turned to gold as it touched his lips. Even his loved ones turned to gold at the first embrace.

His golden touch meant that he was no longer able to experience the value these things brought to his life.

And while we may look at the story of King Midas as a myth, the outlook he had about life and value is very common in our age, with similar consequences for those who share his vision.

There’s More to Life Than Gold

“Time is money.”

“How much money will I get for my hard work?”

It seems that the only measure of value we use is money. If something doesn’t make us money then we don’t find the motivation to pursue it. Some are willing to give both arms and a foot if they can get the power to turn everything into gold with the foot they have left.

But there’s more to life than gold and money.

We can’t deny that money gives us an opportunity to buy the things we like and the experiences we dream of having. But money can’t buy you happiness. It can only buy you a piece of the pie. The rest of the happiness pie comes from other values.

We need to be aware of all our needs as human beings and to pursue all the values that ensure our happiness and prosperity.

Money doesn’t buy you spiritual enlightenment, but more opportunities to attain it.

Money doesn’t buy you intelligence, but more resources to gain it.

Money doesn’t buy you emotional resilience, but more tools to develop it.

Money doesn’t buy you relationships, but more exposure to acquire them.

Money doesn’t buy you professional success, but more capital to invest.

Money doesn’t buy you comfort and relaxation, but more ways to experience them.

Money doesn’t buy you health, but more services to assist you.

Money can help you advance each of your seven life areas, but it can never compensate for them. You need to give each and every life area the time, attention and effort it needs from you to attain happiness and well-being.

For that to happen, you need to appreciate more in life than money. You have to value your life. You have to value your beliefs, your mind, your feelings, the people around you, the value you offer people in your business, the hobbies you enjoy and your body’s needs.

Having a holistic attitude towards life is the only way to pursue happiness. And that’s something money can’t buy.

There Are No Scales

Whenever we try to make a decision, we usually see a weighing scale in our mind’s eye, with two scales used to determine which is the weightier side. Which side do we value more. Which side should we go for.

Are you willing to prove your dedication to your work by cutting down on the time you spend pursuing your hobbies?

Are you willing to prove your love to your family by turning down projects that can move your career forward?

Are you willing to deny your body basic comforts in order to attain spiritual enlightenment?

We are always asked to make a decision between two options to prove what our priorities are and how our pyramid of values is constructed. To demonstrate priority, we have to make a compromise.

But this outlook is completely fabricated and unhealthy.

We don’t need to get stuck in the either/or mentality. We need to shift towards the both/and mentality.

We need to advance in all areas of our lives, without necessarily having to compromise one for the other. Advancement in our careers doesn’t necessitate sacrifices in our marriage, or vice-versa.

We need to aim for progress in all life areas, so that we can pursue human happiness.

We need to acknowledge that the “Midas touch” is a curse, because gold isn’t the only measure of value.

And we also need to acknowledge that we don’t need to sacrifice one value for the sake of another.

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The best reason for a big event…


Check this post The best reason for a big event… from Seth’s Blog:

is being big. Nah, HUGE. Ordinary big isn’t good enough any more.

Big events, grand openings, national events that just can’t be missed. These work (if they’re big enough).

Big events, if they’re truly big, change the rhythm and demand a different sort of attention and preparation. We can push through the dip, expend emotional labor and do things we never thought we’d be able to do if there’s a charette and a deadline and an audience.

Human beings respond to emergencies and to hoopla. We like doing what others are doing, and we’ll suspend social disbelief if we’re being carried along by the pack (or the mob).

The challenge comes when we institutionalize the event and make it normal.

If you’re going to have an event, better make it big. Or even bigger than that. It needs to be awe-inspiring, frightening, on deadline and worth losing sleep over.


The Power of Not Now


Check out The Power of Not Now from Personal Growth Map