Noverca, cliente Digital PR, ha da poco lanciato un concorso tramite una applicazione Facebook denominata Noverca Arena. In palio tre cellulari HTC Magic e numerose Extended SIM2.0 di nuova generazione e ricariche telefoniche.
L’elemento di innovazione del gioco risiede nella capacità dell’applicazione di leggere le informazioni pubbliche contenute nel profilo dell’utente che la installa e di associare in base ad esse un personaggio-guida. Inoltre i giochi sono personalizzati con foto e nomi dei propri amici.
Per aggiudicarsi i premi il giocatore deve raggiungere alcune soglie di punteggio attraverso la sua abilità di gioco, ma anche invitando i propri amici e diventando fan della pagina di Noverca. Chi avrà totalizzato il punteggio più alto in assoluto si aggiudicherà un HTC Magic per ciascuna delle tre fasi di gioco previste.
Grazie al concorso, veicolato e diffuso tramite i social media, Noverca si prefigge l’obiettivo di diffondere la conoscenza dei propri servizi di telefonia mobile innovativi, disponibili tramite la SIM2.0.
Business plans with too much detail, books with too much proof, politicians with too much granularity… it seems as though more data is a good thing, because data proves the case.
In my experience, data crowds out faith. And without faith, it’s hard to believe in the data enough to make a leap. Big mergers, big VC investments, big political movements, large congregations… they don’t usually turn out for a spreadsheet.
The problem is this: no spreadsheet, no bibliography and no list of resources is sufficient proof to someone who chooses not to believe. The skeptic will always find a reason, even if it’s one the rest of us don’t think is a good one. Relying too much on proof distracts you from the real mission–which is emotional connection.
On the lighthearted side of things, a discussion has broken out at the Ning CI group about peoples’ favorite quotes related to CI and strategy. My personal favorite so far is the Donald Rumsfeld quote:
As we know,
There are known knowns.
There are things we know we know.
We also know
There are known unknowns.
That is to say
We know there are some things
We do not know.
But there are also unknown unknowns,
The ones we don’t know
We don’t know.
I am reading Seena Sharp’s Competitive Intelligence Advantage and it is quickly becoming one of my favorites. I have read other books, but got little practical use out of them–they were much to academic. I am trying to compile a recommended bibliography for our new practitioners that want to learn more. What are your favorite books, web sites, blogs, podcasts–anything you use to keep up with competitive intelligence and anything you use to sharpen your skills?
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