L’Arena di Noverca su Facebook

27/01/2010

Check this post L’Arena di Noverca su Facebook from Business & Blog:

Noverca, cliente Digital PR, ha da poco lanciato un concorso tramite una applicazione Facebook denominata Noverca Arena. In palio tre cellulari HTC Magic e numerose Extended SIM2.0 di nuova generazione e ricariche telefoniche.

L’elemento di innovazione del gioco risiede nella capacità dell’applicazione di leggere le informazioni pubbliche contenute nel profilo dell’utente che la installa e di associare in base ad esse un personaggio-guida. Inoltre i giochi sono personalizzati con foto e nomi dei propri amici.

noverca_arena

Per aggiudicarsi i premi il giocatore deve raggiungere alcune soglie di punteggio attraverso la sua abilità di gioco, ma anche invitando i propri amici e diventando fan della pagina di Noverca. Chi avrà totalizzato il punteggio più alto in assoluto si aggiudicherà un HTC Magic per ciascuna delle tre fasi di gioco previste.

Grazie al concorso, veicolato e diffuso tramite i social media, Noverca si prefigge l’obiettivo di diffondere la conoscenza dei propri servizi di telefonia mobile innovativi, disponibili tramite la SIM2.0.


Too much data leads to not enough belief

27/01/2010

Check this post Too much data leads to not enough belief from Seth’s Blog:

Business plans with too much detail, books with too much proof, politicians with too much granularity… it seems as though more data is a good thing, because data proves the case.

In my experience, data crowds out faith. And without faith, it’s hard to believe in the data enough to make a leap. Big mergers, big VC investments, big political movements, large congregations… they don’t usually turn out for a spreadsheet.

The problem is this: no spreadsheet, no bibliography and no list of resources is sufficient proof to someone who chooses not to believe. The skeptic will always find a reason, even if it’s one the rest of us don’t think is a good one. Relying too much on proof distracts you from the real mission–which is emotional connection.


Competitive Intelligence Quotes

27/01/2010

Check this post Competitive Intelligence Quotes from Competitive Intelligence Marketplace:

On the lighthearted side of things, a discussion has broken out at the Ning CI group about peoples’ favorite quotes related to CI and strategy.  My personal favorite so far is the Donald Rumsfeld quote:

The Unknown
As we know,
There are known knowns.
There are things we know we know.
We also know
There are known unknowns.
That is to say
We know there are some things
We do not know.
But there are also unknown unknowns,
The ones we don’t know
We don’t know.


What are your favoirte competitive intelligence books (blogs, web sites, media)?

27/01/2010

Check this post What are your favoirte competitive intelligence books (blogs, web sites, media)? from Everyone’s Blog Posts – Competitive Intelligence:

I am reading Seena Sharp’s Competitive Intelligence Advantage and it is quickly becoming one of my favorites. I have read other books, but got little practical use out of them–they were much to academic. I am trying to compile a recommended bibliography for our new practitioners that want to learn more. What are your favorite books, web sites, blogs, podcasts–anything you use to keep up with competitive intelligence and anything you use to sharpen your skills?


Who Is Competitive Intelligence Really For?

27/01/2010

Check this post Who Is Competitive Intelligence Really For? from Reciprocal Consulting Blog:

Who are you conducting competitive intelligence for? Are you doing it for you or for your customers? Or maybe for your stockholders?Competitive intelligence should be seen as an asset. Whether you are a corporation or a small business, you have competition and if you expect to remain competitive within your …


Why Facebook Is Good Reputation Management

27/01/2010

Check this post Why Facebook Is Good Reputation Management from Reciprocal Consulting Blog:

Online reputation management is really about one thing. Presenting yourself in the best light possible. Also known as “putting your best foot forward.” It really doesn’t matter what tools you use. The whole point is to make yourself look good. You are running a business. Reputation management can best be described as a positive and a negative. […]


Metrics: The Key To Effective CI

27/01/2010

Check this post Metrics: The Key To Effective CI from Reciprocal Consulting Blog:

Competitive intelligence is one thing. Comparative intelligence is quite another and if you want to really understand what your competition is up to then you need to have a basis for the comparison. There should be a benchmark. A benchmark is a basis for comparing data. Your benchmark can be anything that makes logical sense, but […]